Squarespace_Henson_Thumbnail_EdibleRebrand.jpeg

EDIBLE REBRAND

edible is lovible

We were tasked with transforming Edible Arrangements with a new 360 brand campaign that would shift their business into everyday occasions. We dropped ‘Arrangements’ from their name and created a new design system that could be leveraged across different media and still remain cohesive. The brand relaunch included an anthem TV spot, animated video, radio, outdoor, experiential activations and social.

CW: Nick Delisi / CD: Joseph Delhommer / ECD: Israel Garber / Custom Emojis: Mikey Burton

Edible Rebrand

edible is lovible

We were tasked with transforming Edible Arrangements with a new 360 brand campaign that would shift their business into everyday occasions. We dropped ‘Arrangements’ from their name and created a new design system that could be leveraged across different media and still remain cohesive. The brand relaunch included an anthem TV spot, animated video, radio, outdoor, experiential activations and social.

CW: Nick Delisi / CD: Joseph Delhommer / ECD: Israel Garber / Custom Emojis: Mikey Burton


Anthem

 

Animated 15s

 

Design System: OOH / Print

Edible_Lovible_OOH_071918-01.png
Edible_LoveIble_OOH_1.jpg
Edible_Lovible_OOH_071918-02.png
Edible_Lovible_OOH_071918-03.png
Edible_Lovible_OOH_071918-05.png
Edible_Lovible_OOH_071918-06.png