Eduardo Camacho
ADP_BreakingBarriers_Still.jpg

ADP: BREAKING BARRIERS

what are you working for?

ADP wanted to make an impression at SXSW 2019 with the intention of exploring what a better world of work looks like.

We decided that the only way forward was to break what was wrong with the current system – literally. ADP’s “Breaking Barriers” was an experiential wreck room where attendees could pick a workplace barrier that they were fighting to fix and smash it all. Afterward, we highlighted and committed to help fix gender inequality, outdated work systems, work/life balance, and wage inequality. We designed the experience, space, consumer social assets and even got a payroll company featured as one of the, “Craziest Brand Activations at SXSW.”

Press: AdWeek, Entrepreneur

CW: Taylor Schumaker / CDs: Joseph Delhommer, Nick Elliott / Designer: Melissa DeOliveira

CASE STUDY

 

LOGO

ADP_BreakingBarriers_Logo.jpg
 

ENVIRONMENT

01_ADP_SXSW_entrance.jpg
10_ADP_SXSW_bar.jpg
02_ADP_SXSW_changingrooms.jpg
 

WRECK ROOMS

04_ADP_SXSW_patio.jpg
08_ADP_SXSW_glassceiling.jpg
06_ADP_SXSW_paygap.jpg
 

SOCIAL EXTENSION

ADP_BreakingBarriers_SocialFilter.jpg